Noel Leeming Game
This is a great project we made for Noel Leeming.
The client wanted a strong digital visual campaign that will promote their Trolly Grab event (one of their clients will get a chance to go to their store and get 1 minute to grab as much goods as she/he can). We suggested a bitmap type game like Super Mario where the user will have 60 seconds to collect as many coins as he/she can. Just like Super Mario you will have special coins that will give you more time and hidden floors that can give you a chance to grab more coins.
The results where amazing! For the only 5 days it was live the client received over 3500 new users and page impressions. At the end a lucky woman won it and she managed to grab $8,000 worth of goods from the store. This radio and online promotion is nominated for prizes in the 2015 Radio awards
Have a play with it and see how many coins can you get.